As the pioneer of Innova Market Insights' China operations, Ms. Annie joined the company in 2014 as its first team member in the region and currently serves as Vice President of China. Renowned for her acute market acumen and extensive industry expertise, she has been instrumental in driving innovation within the food & beverage sector. Holding an MBA from Shanghai University of Finance and Economics, Ms. Annie further honed her professional capabilities through specialized coursework in Product Management and Marketing Strategy at Audencia Business School in France, cultivating a unique blend of global business acumen and local operational expertise.

Under her leadership, Innova Market Insights' China team has empowered numerous international and domestic FMCG manufacturers with proactive trend analysis and market foresight, enabling strategic decision-making and new product opportunity identification. Ms. Annie is renowned for translating data-driven insights into compelling narratives of F&B innovation, she has dedicated herself to bridging global trends with China's market dynamics to promote sustainable industry development that empowers brands to lead market transformations.