Yi Shu, founder of "RANGCHA", is a former entrepreneur in the media industry. In 2020, Yi Shu crossed the border into the tea FMCG industry and established "RANGCHA" group, which has a sugar-free health tea beverage brand "RANGCHA" and a Chinese tea bag brand "Tasan". "RANGCHA" presents traditional tea in the modern and convenient form of bottled tea and bagged tea, and provides global consumers with convenient and delicious tea products, "RANGCHA accompanies you every day".
As health-conscious consumption rises, sugar-free and "water replacement" RTD drinks are becoming key growth drivers. Consumers now seek beverages that are light, refreshing, and suitable for everyday hydration.
What consumer logic is driving the shift from strong flavors to lighter profiles, and what new opportunities for innovation does it create?