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Yi Shu
Product Development Talks
CEO & Founder
RANGCHA

Yi Shu, founder of "RANGCHA", is a former entrepreneur in the media industry. In 2020, Yi Shu crossed the border into the tea FMCG industry and established "RANGCHA" group, which has a sugar-free health tea beverage brand "RANGCHA" and a Chinese tea bag brand "Tasan". "RANGCHA" presents traditional tea in the modern and convenient form of bottled tea and bagged tea, and provides global consumers with convenient and delicious tea products, "RANGCHA accompanies you every day".


Event Introduction
Product Development Talks
 · 04/27 (Day 1)
Decoding the Top Sellers
11:00
[Panel Discussion] When Beverages Compete with Water: How to Truly Meet Hydration Needs?

More and more beverages are competing with water. Consumers are no longer just looking for taste—they want better hydration, less burden, and more everyday usability.

In this context, how should brands rethink beverage innovation?

Link to agenda