Rachel Lee is General Manager of Worldpanel China, focusing on the strategic development of the service and client satisfaction, as well as leading new business development across the organization. Rachel has been with Worldpanel since 1999 and has accumulated 26 years of experience in consumer insight and business intelligence. She has worked with many multi-national and local clients cross FMCG industry in China and the Asia region. From 2008 to 2010, she was a regional account director in Asia and was responsible for regional client development. Rachel was invited as a guest speaker in many international and domestic forums and provides a unique point of view of the market.
A single shopping receipt captures real consumer behavior—where they shop, what they buy, and how they combine products.
Worldpanel will present the 2026 Full-Link F&B Insight Report, uncovering signals behind breakout products through the lens of people × category × scene.