Rachel Lee is General Manager of Worldpanel China, focusing on the strategic development of the service and client satisfaction, as well as leading new business development across the organization. Rachel has been with Worldpanel since 1999 and has accumulated 26 years of experience in consumer insight and business intelligence. She has worked with many multi-national and local clients cross FMCG industry in China and the Asia region. From 2008 to 2010, she was a regional account director in Asia and was responsible for regional client development. Rachel was invited as a guest speaker in many international and domestic forums and provides a unique point of view of the market.
The choice of purchase channels is deeply intertwined with consumers' lifestyles, while preferences for specific sub-categories reflect the distinct characteristics of different consumer groups. By tracing these signals back from daily consumption habits, we can map purchase scenarios, build a connected insights network, and uncover growth opportunities.
Navigating a complex market? FBIF delivers actionable, full-chain insight:
Grounding in the People-Goods-Scene framework, we clarify China's consumer landscape—helping you identify what's next in a fast-changing market.