Mr. Ben Wu is the Founder of MYACTION, a leading professional sports nutrition brand in China, established in 2022. He has spearheaded comprehensive commercial innovation for the brand, driving the establishment of new market segments, product categories, target demographics, and product development from the ground up.

Prior to founding MYACTION, Mr. Wu held positions at organizations including Procter & Gamble (P&G) China and Abbott China，he has possessed profound professional knowledge and extensive experience in the fields of consumer goods, professional nutrition, and health technology. He has amassed robust operational experience and insights in areas such as brand strategy, product innovation & positioning, and platform strategy. Crucially, he demonstrates proven capabilities in navigating and leading both large-scale corporate organizations and agile startup teams.

Mr. Wu is an accomplished and serious trail runner and brings a wealth of knowledge and immense passion for sports and sports nutrition.