Mr. Ben Wu is the Founder of MYACTION, a leading professional sports nutrition brand in China, established in 2022. He has spearheaded comprehensive commercial innovation for the brand, driving the establishment of new market segments, product categories, target demographics, and product development from the ground up.
Prior to founding MYACTION, Mr. Wu held positions at organizations including Procter & Gamble (P&G) China and Abbott China，he has possessed profound professional knowledge and extensive experience in the fields of consumer goods, professional nutrition, and health technology. He has amassed robust operational experience and insights in areas such as brand strategy, product innovation & positioning, and platform strategy. Crucially, he demonstrates proven capabilities in navigating and leading both large-scale corporate organizations and agile startup teams.
Mr. Wu is an accomplished and serious trail runner and brings a wealth of knowledge and immense passion for sports and sports nutrition.
As sports nutrition evolves from simple “supplementation” to science-driven performance intervention, M-ACTION is pioneering a systematic R&D approach that fills a critical gap in China’s professional sports nutrition market. Grounded in energy-metabolism mechanisms, diverse training scenarios, and empirical data from professional athletes, M-ACTION has built a comprehensive development framework covering ingredient selection, efficacy validation, scenario-based product design, and performance evaluation.
This session will explore how M-ACTION transforms scientific research into practical solutions that enhance athletic performance, accelerate recovery, and optimize energy utilization. It will also examine future innovation pathways for China’s sports nutrition landscape.