Yu Chunhsien, Alex, Head of Product Development and Import from M Commerce Group Co., Ltd.
As a retailing expert who has more than 20 years of experience, previously worked with Carrefour, Tesco and Spar as top management. Now in charge of revolutionary upgrading on own brand with M Commerce Group while the company is also facing a big transformation.
Full of challenges but also accompanied by big opportunities, which bring our customers the brand new "M-Select", this brand comes with satisfactory solutions for better lifestyle.
Secured by a very strict food safety/quality control system inline German standards and also together with a well-trained team, Alex has successfully developed and also expanded the new generation of own brands, which has also been well recognized by both professional and member customers.
At the recently announced 2026 Superior Taste Award, eight core products from Maizhenxuan stood out. Two received the highest distinction of Three Stars for Exceptional Taste, while several others were awarded Two Stars for Remarkable Taste and One Star for Notable Quality.
What impressed us about Alex is his consistent belief that products are something worth taking seriously. In his work, products are not vehicles for KPIs, but a series of questions that must be asked again and again: What does “truly delicious” mean? What kind of health actually matters? Which flavors are worth standing by, and which choices—though seemingly correct—lack a soul and should be rejected? These judgments do not stop at philosophy; they are embedded in everyday practices of assortment decisions, product choices, and organizational collaboration.
What Alex represents is not a formula for quickly replicating bestsellers, but a product value system that is becoming increasingly rare in the industry—one that builds standards of judgment from personal taste, drives organizational decisions from real experience, and preserves the dignity of the product itself even under pressure from cost and efficiency. This devotion to product is not loud, but it is enduring and consistent.