Mr. Yu Jiangfu, a senior person with nearly 30 years of experience in the food, FMCG and home appliance industries, graduated from Renmin University of China and is currently the general manager of Beijing Liubiju Food Co., Ltd. His career spans multiple fields, and he has accumulated rich industry knowledge and practical experience, which enable him to show outstanding ability and insight into leadership positions.
Mr. Yu Jiangfu is fully responsible for the company's overall business direction and strategic planning. He always adheres to the market-oriented and consumer-centred business philosophy, leads the team to conduct in-depth research, and formulates a development strategy in line with the market trend, laying a solid foundation for the company's development.
At the same time, by introducing a refined management system, the company has comprehensively improved its operation quality. From product research and development, production, sales to after-sales service, the company has strictly controlled all aspects to ensure the excellence of product quality and service, realizing the annual increase in sales and profits, and further improving the market influence of the brands of Liu Biju in the country.
Following the success of "DaMoWang Sesame Sauce Vegetarian Tripes," LiuBiJu, nearing its 600th anniversary, is accelerating innovation with new products like Erba Sauce Milk Tea and Beer. While these may seem trend-driven, they are part of a strategic focus on "Sauce Aroma Flavor."
"Upholding Tradition and Innovating" is a long-term challenge for time-honored brands. LiuBiJu centers on "authentic flavor," transforming its unique craftsmanship into replicable products and growth methods. Its collaboration with Yanjin Puzi has led to monthly sales exceeding 200 million yuan, demonstrating sustained growth rather than fleeting popularity.
This topic explores how LiuBiJu has evolved through inheritance and co-creation, bringing classic flavors into daily life, providing long-term growth for the brand.