Previously held positions at Tsingtao Brewery Group, Uni-President Enterprises Corporation, Yili Group, and Alibaba Group. With over a decade of deep expertise in the FMCG (fast-moving consumer goods) industry, he possesses extensive frontline operational experience and management expertise. Skilled in leading major projects involving mergers and acquisitions, restructuring, and business integration.
Leyuan has been dedicated to the juice industry for 27 years, operating three brands: Leyuan , Lingduguofang, and Guoshumijue. As an integrated production and sales enterprise, it provides full-chain supply chain services to meet comprehensive needs across all scenarios—including juices, fruit-and-vegetable blends, and juice-based beverages.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.