Previously held positions at Tsingtao Brewery Group, Uni-President Enterprises Corporation, Yili Group, and Alibaba Group. With over a decade of deep expertise in the FMCG (fast-moving consumer goods) industry, he possesses extensive frontline operational experience and management expertise. Skilled in leading major projects involving mergers and acquisitions, restructuring, and business integration.
Leyuan has been dedicated to the juice industry for 27 years, operating three brands: Leyuan , Lingduguofang, and Guoshumijue. As an integrated production and sales enterprise, it provides full-chain supply chain services to meet comprehensive needs across all scenarios—including juices, fruit-and-vegetable blends, and juice-based beverages.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.