Wang Zhengqi, founder of Fairiemor, holds a master's degree in Finance from Wuhan University. He joined COFCO Group in 1999 and became the youngest regional general manager within three years. With over 20 years of experience in food sales, he founded the Fairiemor brand in 2017.

After five years of market cultivation, Fairiemor achieved nationwide sales leadership in self-heating food and self-heating rice in 2022. Mr. Wang, with his visionary thinking and innovative spirit, continually drives the brand forward. In the past two years, Fairiemor has consistently introduced new products, with the company's two main items becoming top e-commerce hits of the year. By the end of 2023, the new product "Pickled Pepper Rice Noodles" topped the Douyin brand rice noodle bestseller list within just two months.

The brand is dedicated to the development of new products, with a rigorous focus on meeting consumers' taste preferences. This commitment once again demonstrates Fairiemor’ s strong capabilities in product innovation and market promotion.