Dongfang Huang joined the Brand Management Department of Yili Group in 2015 after graduating with a master's degree. He progressed from a management trainee to assume the role of Brand Deputy Director, possessing extensive expertise in brand strategy, integrated marketing, product innovation, and cross - divisional integration across the entire brand marketing spectrum. Currently, he is responsible for the brand management and integrated marketing communications of Yili. He has led the team in creating several notable marketing campaigns.