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Hiroyuki Miyakura
Vice Managing Director & CMO
Calbee (Hangzhou)

Joined Calbee, Inc. in 1992 and has been consistently engaged in marketing and product planning ever since. Specializes in customer-driven marketing strategies and product development. Representative products include Calbee’s first snack for toddlers, 「Kappa Ebisen for Ages 1 and Up」, and「 Kappa Ebisen Takumi 」(a souvenir product).

Since April 2025, has been stationed in China, based in Hangzhou, overseeing marketing and the global brand strategy for Frugra.