Masaya Watanabe has served as the Deputy General Manager of Yakult (China) Corporation since 2022, overseeing the sales department, assumed the position of General Manager in April 2025. With extensive overseas experience in Mexico and Vietnam, he leverages a global perspective to develop sales strategies tailored to local needs, making outstanding contributions to business expansion.

He excels in rugby and was once a member of the company’s professional team. He highly values teamwork and leadership, applying these principles in his work. His guiding philosophy is “Personal Growth and the Spirit of Challenge,” and he advocates the slogan in Chinese: “‘Yi’ Xin Xiang Shang, Du Yue Wu Xian,” striving to drive continuous growth and challenges for both talent and the organization.