Garron自2011年起担任甲壳虫公司总经理，带领团队成功将甲壳虫打造成卡牌领域的领先者。
并在知识产权合作、产品创新、销售营销、企业战略管理上有丰富且成熟的经验与理念。拥有国内外知名IP、动漫产业化资源与渠道。
于2017年11月成立了ACGBOX，旨在建立中国领先的食玩公司。成功将万代食玩系列引入中国，并打造自有品牌咔咔番，将动漫IP元素融入零食产品，搭载集卡、盲盒等趣味玩法，主打寓玩于食的概念，致力于打造新生代年轻人喜爱的食玩产品。
Food is no longer just about nutrition and flavor—it increasingly carries characters, stories, and emotional connections. An IP-driven consumption model is emerging, from ACGBOX's food toy culture to anime-themed restaurants and POP MART's Pop Bakery. IP is reshaping product value and turning food into a medium for emotional identity and social expression.
How can brands understand the cultural DNA and consumer psychology behind IP, and translate them into product creativity and design decisions? When food becomes part of IP expression, how can brands build innovations with real premium value and lasting vitality?