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Garron Zhang
Product Development Talks
Founder & CEO
ACGBOX
Garron自2011年起担任甲壳虫公司总经理,带领团队成功将甲壳虫打造成卡牌领域的领先者。
并在知识产权合作、产品创新、销售营销、企业战略管理上有丰富且成熟的经验与理念。拥有国内外知名IP、动漫产业化资源与渠道。
于2017年11月成立了ACGBOX,旨在建立中国领先的食玩公司。成功将万代食玩系列引入中国,并打造自有品牌咔咔番,将动漫IP元素融入零食产品,搭载集卡、盲盒等趣味玩法,主打寓玩于食的概念,致力于打造新生代年轻人喜爱的食玩产品。
Event Introduction
Product Development Talks
· 04/28 (Day 2)
New Generation, New Trends
15:15
How to Create Breakout IP-Based F&B Products by Leveraging Consumer Mindset?
Pop Mart's "Starry Ice Cream" sold out—not just because of taste.
More brands are combining characters, emotions, and products, turning consumption into self-expression.
IP is redefining the value of food and beverages.
