Specializing in the marketing domain of low-temperature yogurt, I led the LANGEGE marketing team to profoundly explore the latent value and new market opportunities of traditional grassland yogurt. We successfully developed a series of highly competitive grassland yogurt products, including the Grassland Patented Probiotic Yogurt Series, Wild Blueberry & Wild Seabuckthorn Grassland Yogurt Series, and Urum (Cream Cheese) Yogurt Series.

To amplify brand influence, I orchestrated high-impact event marketing campaigns targeting TO C (consumer), TO B (business), and TO G (government) segments, such as the Grassland Yogurt Festival, "Brand on the Walls" village engagement initiative, LANGEGE Business Summit, and Grassland Yogurt Industry Forum. Through integrated online-offline marketing strategies, these initiatives rapidly elevated brand awareness and reputation, fueling exponential growth for the LANGEGE grassland yogurt brand.

My industry insights have been published in authoritative media outlets like Market & Sales and Candy, Tobacco & Alcohol Weekly, contributing to thought leadership in the sector.

This professional journey underscores my commitment to bridging cultural heritage with modern innovation, delivering exceptional value to consumers while pioneering new frontiers for regional dairy brands.