With over 10 years of experience in the nutrition and health food industry, I have served leading companies such as Kangmei Pharmaceutical and Health and Happiness Group (H&H Group), engaging in new product development and management-related roles, accumulating extensive experience in industry market trends and product management.
Currently, I am employed at Yichao Health, responsible for market trend analysis and new product management. Leveraging Yichao Health’s unique strengths, I focus on the infant and child health sector, particularly in top categories such as calcium, DHA, and multivitamins, driving new growth in the infant and child health liquid drink market.
The rapid rise of China’s gummy exports reflects the country’s growing manufacturing strength. Yichao Health now serves clients in 80+ countries and regions across North America, Europe, and Asia-Pacific, becoming China’s No.1 gummy exporter and challenging the perception of Chinese gummies as low-end OEM products.
Backed by continuous R&D innovation and a full-chain quality control system, the company adapts to global market needs while maintaining high production standards. Its ambition is to further expand internationally and elevate the global recognition of China-made nutritional gummies.