Previously worked at WPP Group, Data 100, and several other renowned advertising, marketing, and consulting firms both in China and internationally. With over a decade of experience leading teams to serve major FMCG brands, he joined Lingmu Intelligence as a partner in 2018. Since then, he has been deeply involved in the digital transformation of channel management for more than ten brands, including Swire Coca-Cola, Budweiser, Danone, and Nongfu Spring. He has provided a range of innovative products and intelligent solutions in areas such as terminal channel management, sales management, and data utilization for FMCG companies.