Zhengxuan Xing, Co-founder and CEO of Yeren Riji, has over 10 years of frontline experience in e-commerce and supply chain operations. He has led the creation of multiple viral bestsellers and million-level short video marketing campaigns, and is deeply versed in the synergy between content-driven commerce and consumer brand building. Under his leadership, Yeren Riji entered the “modern Chinese light food” category with its signature konjac dumplings and achieved RMB 300 million in revenue within just two years, becoming a benchmark brand in the space. He emphasizes real consumer needs, upholds long-term product strategy, and advocates for deep and lasting emotional connections between brand and users. He also operates the proprietary logistics brand Dadi Mima Cloud Warehouse, with a daily shipping volume exceeding 100,000 orders, providing a strong foundation for the brand’s continued growth.