Eric founded the dairy brand Nine Peaks Ranch. He currently manages a fully integrated dairy company located in East China, with a deep understanding of the entire dairy supply chain. However, his most significant personal identity is as a self-media blogger on the Xiaohongshu platform, where he shares industry knowledge with consumers. His goal is to bridge the gap between consumers and brands by disseminating more genuine industry insights.
While many brands rely on trendy flavors to attract younger consumers, Jiufeng has taken a more restrained approach—building a refined everyday dairy experience through thoughtful ingredient selection, balanced flavor, and strong visual expression. Even at a price point of RMB 8.8 per bottle, its matcha milk sold 500,000 bottles within three months, showing that when product quality and aesthetic appeal are both delivered, consumers are willing to pay for it.