With over 20 years of experience in the FMCG market and an additional 5 years specializing in dairy solutions, Katie Verlaan spearheads Global Strategy & Innovation in the Performance and Active Nutrition segments at FrieslandCampina Ingredients.

Katie's extensive background spans both B2C and B2B sectors, where she leverages her innate curiosity about consumer behavior and the science behind ingredients to shape market trends. Leading a highly motivated cross-functional team, she delves into market dynamics, channel and customer needs, and pioneering research to craft solutions that address customer challenges and uncover new opportunities.