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Kop Wu
Founder & CEO
SATURNBIRD

Saturnbird Coffee, founded in 2015, is committed to offering better coffee products while using coffee as a medium to connect people and explore a diverse world of flavors together.

The brand pioneered the Super Extraction Technology, the first to combine specialty coffee with instant coffee, preserving the authentic flavor profile while enabling a true “3-second dissolve” experience.

Since 2019, Saturnbird has ranked No.1 in the coffee category on Tmall for six consecutive years.

In November 2024, Saturnbird launched its first offline experience space, Saturnbird Space, in Shanghai. In March 2025, the brand opened a limited-time concept store under its community-oriented format, Force Flight, at MIXC World in Shenzhen.