Since joining PRS IN VIVO in 2018, Sophie Mahé has been instrumental in driving the deployment of PRS IN VIVO’s FMCG expertise throughout APAC. With over 20 years of experience in the industry and over 6 years managing PRS IN VIVO China & Singapore, Sophie brings a wealth of knowledge and a deep understanding of consumer behaviour to her role as the APAC managing director. Her diverse background and strong expertise in behavioural insight have been invaluable assets to develop PRS IN VIVO’s business especially in China, India and SEA.