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Shaoming Yang
Chief Merchandising Officer Forum
Founder
New Sailing

Shaoming is an ex-SVP of DingDong Fresh (NYSE: DDL), the inventor of the ‘Dark Store’ model, China’s biggest fresh grocery online retailer. He has worked in e-commerce and retail businesses globally for almost 20 years. He spent ten years in the telecom industry as an engineer at Huawei and later as an entrepreneur. He has co-founded three start-ups: Connsis Technologies, which was a top supplier of telecom network testing equipment in China; muyingzhijia.com (stock code: 838842), which used to be the most significant baby product online retailer in China; BPH e-Commerce, which dedicated to enable global brands to sell their products in China online. Later, while at Alibaba Group, Shaoming worked as the Vice GM of Tmall Global and AliExpress. He also worked with Biedronka, the biggest retailer in Poland, to set up their e-commerce business from zero.

Shaoming is knowledgeable and experienced in corporate management of e-commerce and retail companies, specializing in business models, strategy, marketing, IT solutions, and data analysis.

Having worked extensively across varied global regions such as Mainland China, Hong Kong SAR, China, Taiwan, China Singapore, and Poland, Shaoming is currently based in Hong Kong SAR, China. His broad-ranging expertise and multicultural exposure enable him to navigate complex business terrains with agility and cultural finesse, driving transformative outcomes.


Event Introduction
Chief Merchandising Officer Forum
 · 04/27 (Day 1)
10:55
Global Retail AI in Practice: Who Is Evolving, Who Is Falling Behind

Shaoming is the former Vice President of Dingdong Fresh, where he was responsible for international market expansion. This topic stems from his firsthand visits to markets including China, the United States, the Middle East, Southeast Asia, Europe, and Russia, as well as his in-depth exchanges with Key Accounts (KA). This session will compare the real-world applications of AI across different retail systems, presenting differentiated paths in product selection, pricing, and supply chain management. At the same time, it will deconstruct the key reasons behind these differences: which capabilities AI is truly amplifying and which problems it is exposing.

Link to agenda
Chief Merchandising Officer Forum
 · 04/28 (Day 2)
Link to agenda