Mr. Tony Fan, Chief Marketing Officer of Guangdong Jianlibao Co., Ltd., holds an MBA from the MIT Sloan School of Management. He is a consumer product strategic brand marketing and product innovation expert with 28 years of industry experience, global strategic vision, and localized practical experience. 

During his tenure at Jianlibao, he initiated the brand's renewal project, reinvigorating its youthful image through the "Youth Music Festival". He also leveraged social media trends like "Today's Madness " to spark nationwide interaction and utilized "Totally no real shot" AI technology to create the viral campaign "Let's play China's Spirit together", which won the DMAA Grand Prize. His leadership in new product innovation has contributed to Jianlibao's continuous and stable growth.

As an industry opinion leader, Mr. T Fan has won the "China Outstanding Marketing Figure Golden Bell Award". His career has spanned leading companies such as Master Kong, Yili, and PepsiCo China, where he led the creation of national products with yearly revenue of over 10 billion yuan, such as Master Kong Jasmine Tea, Yili Shuhua lactose-free Milk, and Yili JingDian Organic Milk. He has successfully executed benchmark cases in Olympic marketing and entertainment marketing and served as a final judge for the Tiger Claw Awards and MMA SMARTIES.