Amie Zhang holds a Master's degree in Food Science from China Agricultural University. In 2015, she joined Yili Group as a Marketing Management Trainee and is currently the Brand Director of the Marketing Department of the Adult Nutrition Products Business Unit.

She has rich experience in end-to-end brand management, integrated marketing, and product management in the adult milk powder industry. She has successfully created several category-breaking bestsellers such as Beichang Goat Milk Powder and Xinhuo Shutang Milk Powder. In March 2025, she successfully partnered with Beijing Tongrentang to achieve in-depth strategic cooperation in products and marketing, continuously leading Yili's adult milk powder to achieve dual growth in market share and brand power share.