Fred Zhu is the R&D Director of OATLY Asia Pacific, leading the innovation and localization of plant-based products in Asia Pacific, and promoting the technological upgrading of oat milk and the expansion of new product matrix. Prior to joining OATLY, Mr. Zhu was the R&D Director of Mengniu and Whitewave, where he led the R&D of plant-based protein beverages including Soy milk and almond which accelerated the market layout, optimized the plant-based product line and enhanced the competitiveness of the market. He has more than 20 years of career focusing on the innovation of food and beverages, and he has both the experience of multinational enterprises in technology management and the vision of the plant-based field, and he is good at the cross-cultural teamwork and the commercialization of the results of the research and development.