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Herbert Law
Product Development Talks
AVP Marketing
OATLY

Mr.Law is the Assistant Vice President of OATLY Shanghai, a global leader in plant-based beverages. He has been working in the food and beverage industry for more than 10 years, focusing on brand strategy, market innovation and sustainable development. With a keen understanding of consumer trends and the ability to integrate resources, he has led the team to promote OATLY's localisation and brand value upgrade in the Chinese market, helping Shanghai and East China to become one of the core engines of the brand's global growth.


Event Introduction
Product Development Talks
 · 04/28 (Day 2)
New Generation, New Trends
15:50
[Creative Challenge] Next-gen F&B Innovation Challenge

The next breakout product might come from students.

Open to university participants, shortlisted teams will present at FBIF2026 Product Development Talks, competing for the "Most Innovative Product".

Link to agenda