Wei Li is the general operator of the IP "A Bite of China" under China Media Group and the general manager of Beijing Sanchuan Culture Media Co., Ltd. As the authorized cooperation's chief operator, the exclusive general operator for new media, and the exclusive general operator for e - commerce of "A Bite of China", a unified IP of Chinese cuisine under China Media Group, Beijing Sanchuan has created an authorized model integrating "brand building, marketing effectiveness, and sales", thus pioneering a new paradigm for the commercial operation of documentary IPs. Since the project was launched over a year ago, the "A Bite of China" IP has established a communication matrix with tens of millions of views across the entire network. On the Douyin platform alone, it has nearly 7 million followers, and the single - piece content with the highest number of views has exceeded 60 million. Through the authorization model, the "A Bite of China" IP has carried out in - depth cooperation with brands including BMW, Lenovo, PepsiCo, Mihoyo, NetEase, Laoxiangji, and Dong'e E'jiao, providing a new solution for the breakthrough growth of the food industry and food - related IPs.