Graduated from Hunan University of Technology and Business.

With nearly twenty years of marketing management experience, Chen has served listed companies including Tsinghua Tongfang, Hong Kong Matsunichi Group, and Konka Group. He has conducted in-depth research on domestic supermarkets, private domain community marketing, and gift channels.

Chen has dedicated eight years to the dairy industry, specializing in fresh goat milk and goat milk powder for adults and children over three years old. He excels in channel innovation, particularly in breaking through niche milk markets. Under his leadership, his team achieved a tenfold increase in performance within five years, establishing industry-leading positions in boutique supermarkets, private domain communities, and gift channels.