Stephan Czypionka is Executive Vice President and Global Chief Marketing Officer at CJ Foods, where he leads the globalization of one of Asia’s most iconic food portfolios, including bibigo. Based in Seoul, he oversees brand, digital, innovation, and marketing performance across 40+ markets, leading a globally networked organization of 450+ marketing professionals.
With more than 20 years of global FMCG experience, Stephan has held senior leadership roles across Europe, APAC, Africa, and the Americas, including multiple CMO and Global VP positions at The Coca-Cola Company. His career spans large-scale business turnarounds, iconic global brand launches, and the design of enterprise-wide marketing performance and growth systems used across hundreds of markets.
Stephan is recognized for building consumer-centric, data-led marketing organizations and for driving digital and AI-enabled transformation—from modern martech ecosystems and global social studios to first-party data, CRM, and advanced measurement frameworks that directly link creativity to commercial impact. His experience includes creating and scaling iconic global campaigns for brands such as Coca-Cola Zero, FANTA Sprite and Schweppes, combining cultural relevance with rigorous performance discipline at global scale.
A frequent keynote speaker and industry juror, Stephan regularly shares perspectives on global brand building, cultural relevance, and the future of marketing leadership in an increasingly connected world.
In China, many people have been drawn to that “big-sized dumpling” — bibigo. Originating from Korea and first launched in the United States, bibigo has since gone global to become the world’s No.1 dumpling brand. From Korean kitchens to American supermarkets, from Eastern flavor to global dining tables, how did bibigo craft a brand strategy and cultural narrative that transcends borders and wins over consumers worldwide? And in China, the most competitive dumpling market, how did it stand out and win local hearts?
(Source: bibigo)