Ms. Rosie Gao currently serves as the Marketing Director for DQ at CFB Group. With her keen insights into brand strategy and product innovation, she has a profound ability to tap into market trends and consumer needs. Since joining CFB Group, she has led her team to elevate DQ’s brand equity to a historic high through the development of blockbuster products and the execution of high-impact crossover campaigns.
Against the backdrop of fierce competition between ice cream and freshly made dairy brands in China, and rapidly shifting consumer preferences, DQ has continued to deliver stable and resilient growth. In 2025, with a network of more than 1,800 stores, DQ launched over 150 new products. These new offerings accounted for more than 60% of total annual sales, while average sales per store increased by over 11% year on year.
Behind this performance is not a reliance on a single blockbuster product or short-term marketing campaigns, but a highly focused, well-paced, and long-term-oriented product strategy.