With years of strategic consulting experience, she has developed profound market insights and brand promotion capabilities, coupled with an in-depth understanding of China’s nutrition and health industry. She previously served as the head of China market at a global leading probiotic research-driven enterprise, driving the rapid growth of its B2B brand in China. Currently, she focuses on designing and implementing the China strategy for Lesaffre Gnosis, advancing the promotion, communication and value translation of its innovative product portfolio in the Chinese market. She is committed to turning scientific achievements into tangible health value and delivering more innovative health solutions for Chinese consumers.
In the era of precision nutrition, traditional folic acid faces significant hurdles due to metabolic conversion limitations. Approximately 50% of the population carries genetic polymorphisms that create a "conversion gap," often rendering conventional supplements ineffective. Gnosis by Lesaffre will provide an in-depth analysis of Quatrefolic®, the 4th-generation active folate. By bypassing the need for conversion to ensure direct absorption, Quatrefolic® is ushering in a new "express" era of nutrition. Leveraging global innovation cases and pioneering research, we will explore how active folate empowers brands to expand beyond the maternal-infant niche and seize growth opportunities across the entire life cycle, including cardiovascular and cognitive health.