Hailing originally from Canada, Brandy is an award-winning, multidisciplinary designer with a background in toy product design. While known for her work as a Creative Director, with industry leaders such as KFC, Disney, she has recently founded the London experiential, creative studio, Unusual Service. Mixing her early design experience within the toy industry with her own eccentricity, Brandy and her team provide both live and product design work for the global marketing industry.
* Includes a tasting session where we reimagine the format of convenience food.
In a fast-moving creative landscape, brands are often caught in a cycle where attention peaks quickly and disappears just as fast. Yet brands that truly commit to long term personality building are rarely those making bigger marketing moves. Instead, they focus on turning small, but punchy creative ideas into lasting assets — ideas that become memories, transcending the familiarity of everyday life so relationships between people and brands flourish long term.
- At a music festival, we Unusual Service reframed marshmallows as “emotional remedies”. Through role play, culinary doctors delivered playful diagnoses and prescribed marshmallow treatments such as heartbreak menders or scurvy busters, replacing transaction with care and building emotional connection.
- To mark the launch of a new book, one brand translated mischievous storytelling into a multi-sensory chocolate experience, turning narrative twists into unpredictable flavour moments and words into mouthfeel, allowing the story to move off the page and into the body.
- Addressing a real frustration for their target audience in shared living environments, Domino’s transformed disposable pizza packaging into a reusable security device, shifting the brand from a one-off consumption moment to a lasting presence in the home.
- To celebrate both a historical and cultural holiday a pizza brand wanted to transform a savoury cult classic into a portable brand artefact that travelled beyond the meal occasion, keeping the flavour “on the lips” in both a literal and cultural sense. Come and try it for yourself. Also you’ll have the chance to blind taste test some familiar flavour in an unfamiliar form. Curiosity required.
In this interactive session, the UK-based Unusual Service team will share their long term perspective, offering brands inspiration for fun, concrete creative actions that do not just generate attention, but stay, are used, and become part of everyday life.
Have you ever wondered what would happen if we turned young people's bold ideas directly into products? When those seemingly wild concepts connect with real needs, could the next breakout product be hiding among them?
This time, we're bringing those ideas to the stage.
After an open call and two rounds of evaluation, seven teams from leading universities—including Zhejiang University, Shanghai Jiao Tong University, and L'École de Design Nantes Atlantique—will present their concepts at the Product Development Talks. Students from food science, communications, and design are all tackling one question: what could the future of food and beverage look like?
More importantly, these ideas won't just be on display. A jury from OATLY, the Food Design Lab at Tsinghua Academy of Arts & Design, and Unusual Service will provide live feedback—selecting the concepts with real potential to take off.