The founder of Shudao, a new retail bakery brand, is a graduate of the China Academy of Art and the Cheung Kong Graduate School of Business.
As a top-tier brand for NutCrisp on China's Xiaohongshu and Douyin platforms, Shudao has also expanded its reach internationally. Its products have received multiple accolades both domestically and abroad and have been favored and recommended by numerous celebrities. The Shudao team leverages content-driven thinking to drive product innovation, reimagining traditional pastry culture through contemporary design to achieve synergistic growth between content influence and market conversion.
With a mature supply chain in place, producing products is easy, but creating products that support long-term brand development is difficult. For non-essential snack and baked goods categories, one key question must be answered: "Why should consumers choose this?"
As one of the few new forces led by designers that have successfully entered the daily market, Super Dessert has deeply explored the vertical niche of nut crisps. By combining market trends, product operations, and brand expression, Super Dessert has developed a unique product development strategy.
From everyday snacks to holiday gifts rooted in national trend culture, how does Super Dessert create a flagship product that excels in taste, nutrition, sound, and marketability? And how does it maximize the brand's aesthetic advantages and emotional empowerment through careful market selection?