Since starting his career in 1985, Fan Lidong has been in a pioneering position in the dairy products industry. He has led and participated in the formulation of industry standards for the dairy industry, and has published works and papers related to the dairy industry in many major journals and industry newspapers. At the same time, he has also led technical and training projects. After more than a decade of working in the industry, having accumulated rich experience in product research and development as well as production management, he gradually began to develop into more comprehensive fields such as marketing and corporate operation. He has been involved in the business of corporate strategic management and operation, and has successively worked for several internationally renowned companies in the industry, such as Mars, Tetra Pak, SIG Combibloc, Sidel, etc. As one of the few leaders in the industry who attach equal importance to technology and management, he has also achieved many industry development accomplishments and received favorable comments from industry authorities during his tenure.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.