Since starting his career in 1985, Fan Lidong has been in a pioneering position in the dairy products industry. He has led and participated in the formulation of industry standards for the dairy industry, and has published works and papers related to the dairy industry in many major journals and industry newspapers. At the same time, he has also led technical and training projects. After more than a decade of working in the industry, having accumulated rich experience in product research and development as well as production management, he gradually began to develop into more comprehensive fields such as marketing and corporate operation. He has been involved in the business of corporate strategic management and operation, and has successively worked for several internationally renowned companies in the industry, such as Mars, Tetra Pak, SIG Combibloc, Sidel, etc. As one of the few leaders in the industry who attach equal importance to technology and management, he has also achieved many industry development accomplishments and received favorable comments from industry authorities during his tenure.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.