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Chaowu Wu
Pack Talks
Chairman
Rigao Machinery

Mr. Chaowu Wu,Chairman of Zhejiang Rigao Intelligent Machinery Co., Ltd. He also serves as Chief Representative of AIPIA China and Member of the Packaging Planning Committee of China Packaging Federation.

With 30 years of industry experience, he founded Rigao Intelligent Machinery in 1996 and led the company to be listed on the NEEQ in 2015. He has presided over a number of national and provincial scientific research projects, been granted 23 patents, and participated in the drafting of national standards.

Committed to providing one-stop intelligent packaging solutions, he has been a driving force in promoting the intelligent and high-end upgrading of China’s packaging industry.


Event Introduction
Pack Talks
 · 04/28 (Day 2)
From Appealing to Branding
Special Session: Packaging Equipment Innovation
14:30
[Industry Roundtable] From Concept to Scale: Unlocking the Execution of Packaging Innovation through Brand–Supplier Co-Creation

As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.

Topic 1 | R&D Efficiency and Quality Control

As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?

Topic 2 | Co-Creation Across the Packaging Value Chain

Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.

Topic 3 | Technological Innovation and Intellectual Property Protection

As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness. 

Link to agenda