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Lawrance Luo
Pack Talks
Vice President, Operations & Supply Chain, Asia Pacific North
SIG Combibloc

Mr. Lawrance Luo, Vice President of Operations & Supply Chain, North APAC, at SIG Combibloc. With years of in-depth experience in operations and supply chain management across the Asia-Pacific region, he oversees production operations, supply chain optimization, and the implementation of green and low-carbon strategies for North APAC. He has led and overseen the construction of major landmark projects including the Suzhou Ambient and Low-Temperature Packaging Plants.

From 2019 to 2024, he served as Director of Operations & Supply Chain, APAC. For his outstanding contributions, he was awarded the title of “Outstanding Foreign Enterprise Person” in Suzhou. He continues to provide solid support for the high-quality development of the company and industrial exchange and cooperation.


Event Introduction
Pack Talks
 · 04/28 (Day 2)
From Appealing to Branding
Special Session: Packaging Equipment Innovation
14:30
[Industry Roundtable] From Concept to Scale: Unlocking the Execution of Packaging Innovation through Brand–Supplier Co-Creation

As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.

Topic 1 | R&D Efficiency and Quality Control

As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?

Topic 2 | Co-Creation Across the Packaging Value Chain

Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.

Topic 3 | Technological Innovation and Intellectual Property Protection

As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness. 

Link to agenda