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Emily Zhang
Pack Talks
General Manager
Geewey

Intellectual Property Expert | Cross-Industry Practitioner

·15 years of technical expertise, with deep experience in packaging materials, intelligent manufacturing, and other core fields, and keen insights into technological iteration and innovation trends in the packaging industry.

·Over 10 years of global IP practice experience, proficient in patent prosecution and litigation strategies across China, the U.S., Europe, Japan, and other jurisdictions, delivering end-to-end global IP solutions for enterprises.

·Led IP strategy and management at multiple global industry leaders, including:

o SIG (Packaging Industry): Oversaw end-to-end IP management, established patent workflow and risk control systems, empowered a 100+ R&D team, and implemented a company-wide patent management philosophy.

o JinkoSolar (PV Industry): Led patent licensing and litigation, with hands-on experience in high-stakes cases.

o Emerson (Electrical Industry): Directed global IP portfolio strategy, drove patent protection, intelligence monitorin


Event Introduction
Pack Talks
 · 04/28 (Day 2)
From Appealing to Branding
Special Session: Packaging Equipment Innovation
14:30
[Industry Roundtable] From Concept to Scale: Unlocking the Execution of Packaging Innovation through Brand–Supplier Co-Creation

As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.

Topic 1 | R&D Efficiency and Quality Control

As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?

Topic 2 | Co-Creation Across the Packaging Value Chain

Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.

Topic 3 | Technological Innovation and Intellectual Property Protection

As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness. 

Link to agenda