Mr. Chaowei Luo, Chairman of Guangzhou Minghui Machinery Co., Ltd., a pioneer in China’s aseptic packaging equipment industry. Committed to independent innovation, he has broken foreign technological monopolies and driven the localization of China’s liquid food packaging industry. Under his leadership, the domestic production of aseptic packaging materials was achieved in 2000, and the self-developed aseptic filling production line filled a domestic gap in 2007, winning numerous patents. In 2015, he led the company to be listed on the National Equities Exchange and Quotations (NEEQ) and built an integrated “equipment + consumables” model, with a domestic market share of 15%, making outstanding contributions to the development of China’s aseptic packaging sector.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.