Mr. Kent Wang has 18 years of profound experience in the packaging industry and is a senior expert in international operation and management.He is currently Executive Director and Executive President of Freshliance Packaging Co., Ltd. He joined Freshliance in July 2025, taking full charge of the group’s overall operation and management, and was appointed Executive Director on January 13, 2026.Prior to joining Freshliance, he worked at renowned international enterprises including SIG Combibloc and Sidel Group, holding key positions such as Vice President of North Asia Pacific and Business Director.With outstanding expertise in market strategy, business development and group operation, he leads the company’s high-quality development and empowers the upgrading of the packaging industry in China and globally.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.