Mr. Kent Wang has 18 years of profound experience in the packaging industry and is a senior expert in international operation and management.He is currently Executive Director and Executive President of Freshliance Packaging Co., Ltd. He joined Freshliance in July 2025, taking full charge of the group’s overall operation and management, and was appointed Executive Director on January 13, 2026.Prior to joining Freshliance, he worked at renowned international enterprises including SIG Combibloc and Sidel Group, holding key positions such as Vice President of North Asia Pacific and Business Director.With outstanding expertise in market strategy, business development and group operation, he leads the company’s high-quality development and empowers the upgrading of the packaging industry in China and globally.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.