Mr. Xin She has more than 30 years of professional experience in the packaging industry. He has held senior management positions at Fonterra Co-operative Group and Tetra Pak, accumulating extensive experience in multinational corporate management and local market operations.
Since joining Amcor in 2018, he has led the team to drive the Group’s strategic transformation and business growth in Greater China and North Asia. He established the core strategies of “Actively Step into the Red Ocean” and “Management Downward, Decision Forward”.
Under his leadership, Amcor Greater China has maintained double-digit growth for consecutive years, with remarkable breakthroughs in pet food, fresh meat packaging , pharmaceutical packaging and other sectors.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.