Shenna Zeng currently serves as Secretary-General of the China PackEX Club. With years of diverse experience spanning business, media and platform operations — including extensive overseas working experience — she has developed deep expertise in cross-cultural collaboration and international resource alignment. She has long been responsible for coordinating government-enterprise engagement, industry services and sector matchmaking, building effective communication bridges that drive policy implementation and industry standards development.
As Secretary-General, she oversees the full operational management of the Club, leading the planning and execution of high-level summits, corporate exchange visits, and international dialogue programmes, while connecting leading enterprises across the entire industry value chain and facilitating multiple industry collaborations and strategic partnerships. She spearheads industry research and trend reporting, advancing the practical adoption of green packaging, ESG principles and digital-intelligent transformation, continuously enhancing the platform's influence and industry empowerment value. She has delivered notable results in investment promotion, resource integration and platform operations optimisation.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.