Shenna Zeng currently serves as Secretary-General of the China PackEX Club. With years of diverse experience spanning business, media and platform operations — including extensive overseas working experience — she has developed deep expertise in cross-cultural collaboration and international resource alignment. She has long been responsible for coordinating government-enterprise engagement, industry services and sector matchmaking, building effective communication bridges that drive policy implementation and industry standards development.
As Secretary-General, she oversees the full operational management of the Club, leading the planning and execution of high-level summits, corporate exchange visits, and international dialogue programmes, while connecting leading enterprises across the entire industry value chain and facilitating multiple industry collaborations and strategic partnerships. She spearheads industry research and trend reporting, advancing the practical adoption of green packaging, ESG principles and digital-intelligent transformation, continuously enhancing the platform's influence and industry empowerment value. She has delivered notable results in investment promotion, resource integration and platform operations optimisation.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.