Mr. Seigen Huang currently serves as Director of the IP Business Development Department at DeNA China. With over 20 years of hands-on experience in global IP operation and commercialization, he is fully responsible for copyright cooperation, IP product development, and cross-scenario implementation.
During his tenure, he has led negotiations with top-tier global copyright holders and facilitated the successful worldwide launch of multiple game titles. He specializes in the integrated innovation of IP licensing and offline consumer scenarios, having overseen the implementation of well-known anime-themed catering projects. He also boasts extensive experience in the full industrial chain development of IP derivatives, covering planning, design, production, and omnichannel operation.
Backed by the global resources of the DeNA Group, Mr. Seigen Huang focuses on exploring cross-border IP commercialization and continuously promotes the creation of a value ecosystem across games, animation, offline consumption, cultural and creative merchandise, and other sectors.
Food is no longer just about nutrition and flavor—it increasingly carries characters, stories, and emotional connections. An IP-driven consumption model is emerging, from ACGBOX's food toy culture to anime-themed restaurants and POP MART's Pop Bakery. IP is reshaping product value and turning food into a medium for emotional identity and social expression.
How can brands understand the cultural DNA and consumer psychology behind IP, and translate them into product creativity and design decisions? When food becomes part of IP expression, how can brands build innovations with real premium value and lasting vitality?