Wenyang Jiang holds a degree in Fermentation from Wuxi Institute of Light Industry and a degree in Brewing from the Technical University of Munich. A German national born in June 1967, he brings a strong academic foundation complemented by decades of international industry experience.
He began his career in Germany, gaining hands-on expertise at Hofbraehaus München and EUWA Water Treatment Plant GmbH, before joining Krones AG as a Product Specialist in the Filling Technology and Aseptic Department. Upon returning to China, he served as Head of Business Unit Plants and Components at Krones Machinery (Taicang) Co., Ltd., followed by his role as Head of Sales Department at Ziemann Holvrieka Asia Co., Ltd.. Since 2024, he has been serving as Senior Vice President at Jiangsu Newamstar Packaging Machinery Co., Ltd., continuing to drive excellence in the food and beverage packaging equipment industry.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.