Wenyang Jiang holds a degree in Fermentation from Wuxi Institute of Light Industry and a degree in Brewing from the Technical University of Munich. A German national born in June 1967, he brings a strong academic foundation complemented by decades of international industry experience.
He began his career in Germany, gaining hands-on expertise at Hofbräuhaus München and EUWA Water Treatment Plant GmbH, before joining Krones AG as a Product Specialist in the Filling Technology and Aseptic Department. Upon returning to China, he served as Head of Business Unit Plants and Components at Krones Machinery (Taicang) Co., Ltd., followed by his role as Head of Sales Department at Ziemann Holvrieka Asia Co., Ltd. Since 2024, he has been serving as Senior Vice President at Jiangsu Newamstar Packaging Machinery Co., Ltd., continuing to drive excellence in the food and beverage packaging equipment industry.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.