As founding member of Baosteel Packaging, Jason has over 30 years of expertise in the beverage can industry. Starting as an electrical engineer, Jason built his career through successive management roles spanning manufacturing, supply chain, marketing and investment, rising to become a senior executive of ListCo, taking full charge of the company’s global beverage can business. Under Jason’s leadership, Baosteel Packaging has grown rapidly from producing its very first beverage can three decades ago, to building a global capacity of over 20 billion cans today, continuously expanding frontier of metal packaging business.
In an industry as scale‑driven as metal packaging, any misjudgment of market trends and customer needs can pose substantial risks to business operations. Jason has long embraced a “Market-Driven, Customer-Oriented” business philosophy, and led his team to forge a top-tier presence in the market by precisely identifying and addressing customer demands, and driving Baosteel Packaging to forge ahead steadily amid fierce competition.
With distinctive vision and strategic judgement, Jason first proposed Go Abroad Strategy as early as 15 years ago, and led Baosteel Packaging to become the first Chinese metal packaging enterprise to expand globally. Under his leadership, the company’s overseas business doubled within five years, making it the fastest‑growing metal packaging company in Southeast Asia.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.