18 years of deep expertise in the premium supermarket sector, with extensive hands-on experience across merchandising, store operations, and regional management. Strong understanding of premium retail assortment strategies and current industry trends, with a particular focus on full lifecycle product management.

Guided by a customer-centric, insight-driven, and trend-oriented merchandising philosophy, adept at identifying emerging opportunities in areas such as organic and health-conscious consumption. Proven ability to source scarce resources and high-potential new products while aligning assortment strategies with evolving market demands.