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Pavel Kislyakov
Snack & Baking
General Manager, North Asia
Storck

Mr. Kislyakov is results-driven executive with over 25 years of experience in FMCG industry, having held key roles in different multinational companies. His professional background covers a wide range of categories — snacks, confectionery, dairy, children’s goods, non-food and fashion. He has delivered significant and sustainable business growth across diverse markets in Eastern Europe and Central Asia, bring a unique, cross-cultural perspective to navigating complex international landscapes.

In his current role he is responsible for driving “Storck” business across the North Asia region, including Mainland China, Hong Kong SAR, China, Taiwan, China and Mongolia. “Storck” company is one of key worldwide player in confectionery category with global portfolio of leading brands - “Merci”, “Toffifee”, “Knoppers”, “Nimm2”, “Mamba” etc.


Event Introduction
Snack & Baking
 · 04/27 (Day 1)
Make Snack Delicious And Fun
Key Insights
10:10
[Business Insight] The “Thank You” Strategy Behind Storck’s Success

How can traditional snack categories stay relevant over time? One answer is to connect products with human emotions. This is exactly the business logic behind Storck, Germany’s second-largest confectionery company. Storck launched the five-layer wafer Knoppers, positioning it as a caring energy boost for busy mornings. With merci chocolate, they printed the word “thank you” on the packaging, turning it into a go-to gift for expressing appreciation. Innovation in snacks does not always happen in the recipe. Sometimes, it happens in emotional connection between people.

Link to agenda