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Pavel Kislyakov
Snack & Baking
General Manager, North Asia
Storck

Mr. Kislyakov is results-driven executive with over 25 years of experience in FMCG industry, having held key roles in different multinational companies. His professional background covers a wide range of categories — snacks, confectionery, dairy, children’s goods, non-food and fashion. He has delivered significant and sustainable business growth across diverse markets in Eastern Europe and Central Asia, bring a unique, cross-cultural perspective to navigating complex international landscapes.

In his current role he is responsible for driving “Storck” business across the North Asia region, including Mainland China, Hong Kong SAR, China, Taiwan, China and Mongolia. “Storck” company is one of key worldwide player in confectionery category with global portfolio of leading brands - “Merci”, “Toffifee”, “Knoppers”, “Nimm2”, “Mamba” etc.


Event Introduction
Snack & Baking
 · 04/27 (Day 1)
Make Snack Delicious And Fun
Key Insights
10:10
[Business Insight] The "Thank You" Strategy Behind Storck's Success

Many confectionery brands succeed with one iconic product. Storck took a different path — building strong brands across multiple categories, from boxed chocolates and wafers to candies and jellies. The key lies in clear brand positioning. Each Storck brand plays a distinct role in consumers' lives. merci, for example, turns chocolate into a simple yet meaningful way to say "thank you," while Knoppers positions itself as a satisfying energy boost for busy mornings.

With these clearly defined brand roles, supported by high-quality production and technology from Germany, Storck has built confectionery brands that resonate with consumers in more than 100 countries. This session will explore how Storck creates lasting brand relevance across categories, markets, and generations.

Link to agenda