Deputy Chairman & Head of NHPI, Guangdong Packaging Technology Association
Adjunct Mentor for both Jinan University & South China Agricultural University
15+ years in health & wellness packaging innovation and safety, specializing in “lab to shelf” industrialization. Leading packaging development for Greater China and Europe at a global nutrition brand. Key role in Swisse's post-acquisition global packaging integration; empowered domestic supply chains for factory expansion across Europe, Americas, Australia, and NZ. Co-founded association innovation center with universities to cultivate packaging engineers for Greater Bay Area. 50+ patents; WorldStar and CPIS China Role Model Team Award recipient. Pioneer of “Open Packaging Innovation” methodology, building full-chain capabilities in insight + intelligent design + open industrialization.
As product launch cycles accelerate and SKUs expand, packaging has become a key factor in both competitiveness and time to market. At FBIF 2026, in collaboration with the China Packaging Federation, brand owners and packaging equipment and material suppliers will discuss how co-creation, quality control, and technological innovation can improve the execution of packaging innovation and accelerate industry-wide progress.
Topic 1 | R&D Efficiency and Quality Control
As packaging innovation accelerates, balancing development speed with quality stability has become a critical challenge. How can brands shorten development cycles while building robust internal systems to reduce variability between pilot production and mass manufacturing?
Topic 2 | Co-Creation Across the Packaging Value Chain
Effective co-creation helps bridge the information gap between brand needs and manufacturing capabilities. By enabling packaging suppliers to understand real brand scenarios earlier and more deeply, collaboration can shift from passive response to proactive participation, improving solution relevance, response speed, and the overall pace from concept to mass production, while enhancing system-wide efficiency across the value chain.
Topic 3 | Technological Innovation and Intellectual Property Protection
As packaging structures, materials, and processes evolve rapidly, protecting innovation while maintaining open collaboration has become increasingly complex. Striking the right balance between knowledge sharing and confidentiality directly impacts R&D investment willingness and long-term competitiveness.