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Emily Cao
Pack Talks
Sr. Manager, Packaging Development, China & APAC
Herbalife

18 years of experience in packaging innovation and sustainability.

She currently works at Herbalife Nutrition Product Innovation Center., where she leads the packaging team, responsible for packaging innovation, innovation, sustainability and two packaging laboratories for nutritional and health food in China and the Asia-Pacific region.

The packaging cases developed by the team have won many domestic and global design and sustainability awards, such as iF design awards and Italy A design awards, as well as a number of domestic utility model and design patents.

She has worked for FMCG companies such as Coca-Cola, Danone, Johnson, and Beiersdorf, where she was responsible for packaging research and development and innovation in different categories. During this period, she has obtained a number of domestic and foreign invention and utility model patents.


Event Introduction
Pack Talks
 · 04/28 (Day 2)
From Appealing to Branding
Special Session: Packaging Equipment Innovation
14:30
[Co-Creation Dialogue] How Brands and Suppliers Can Jointly Improve New Product Success Rates

In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.

This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.

Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.

Link to agenda