Amy Song is the Marketing Director for Food & Specialty Packaging and Strategy leader for Packaging and Specialty Plastics, Asia Pacific in Dow. She is responsible for shaping the market strategy, building a robust growth pipeline in this market segment. She facilitates her Market Management Team to executive the market strategy cross Asia. Amy is also the global market lead for some critical revolutionary technology platforms, to drive the innovation implementation and value creation for the company. She is the global ambassador for the 35th Packaging Innovation Awards.
In the food industry, fewer than 5% of new products succeed despite heavy investment. As price competition intensifies, innovation is key—but how can it be brought to market faster and more reliably? How can promising products win the “last mile” of launch? Packaging and supply chain capabilities play a critical role.
This session brings together 15+ brand packaging leaders and 15+ equipment and packaging suppliers to explore key factors across the development process, from R&D to collaboration models—identifying what drives speed and success in product launches.
Brands will gain clearer strategies for supply chain collaboration, while suppliers will better understand brand needs and market dynamics. By breaking silos and reshaping partnerships, the industry can move from isolated optimization to true co-creation, improving the success rate of new products.