Graduated from the Central Academy of Fine Arts with a major in Visual Communication, she has been deeply engaged in the fields of custom font design, brand marketing and product promotion for years, and has long served top Fortune 500 enterprises including The Coca-Cola Company, Alibaba, ByteDance, Hey Tea, YIli, Hsu Fu Chi, Nestlé, Nongfu Spring, Genki Forest, Beihai Pasture, Taobao, Meituan, JingDong, Xiaomi, Porsche, Hongqi, Changan, SAIC, Li Auto, GAC Group and other leading automotive brands. She led the benchmark projects such as the custom fonts for the 2022 Beijing Winter Olympics and Paralympics, Coca-Cola Care Font, and Shaolin Kung Fu Font, and has won a number of internationally authoritative awards including the Tokyo TDC Award, New York TDC Best Font Design Award, and Japan Good Design Award. She empowers the visual upgrading of brands with professional font solutions.
In today's image-driven F&B market, type is more than information, it conveys brand emotion. With deep industry expertise, FounderType provides professional typography solutions that enhance product premiumization and recognition. FounderType will present the application aesthetics of F&B typography and introduces TigerPanandFounderType, a packaging typeface co-created with designer Tiger Pan. Blending handwritten expression with commercial precision, it helps brands break visual sameness and shows how typography can become a silent salesperson.